The Main Purpose of This Assignment

Question: Explain The main purpose of this assignment. Answer: The main purpose of this assignment is to focus on business from global perspective. It mainly examines on international cases on business organization and explained with proper justification for the same. It takes cases outside the home country. In this particular assignment, home country is Australia and organization is taken from other countries for proper analysis. It explains ethical and corporate responsibility of ASDA Company dealing in retail sector. It further defines country market analysis on ALDI supermarket discount chain with proper justification. Addition to that, international business of Marks Spencer is explained. It clearly demonstrates on Nike strategies in entering into foreign markets. Sainsbury research and development conducts market research for understanding needs and expectations of consumers. Wal-Mart Company logistics is explained in terms of production and outsourcing. At the end of the study, Tesco emerges in international global markets and encourages human resource management for the same. Ethical and Corporate Responsibility In this particular segment, ASDA Company is taken into study. ASDA suppliers deal in direct as well as domestic markets. It sources manufactured products in setting minimum set of international acceptable conditions for employment standard (Winer Dhar, 2011). ASDA focus on maintaining safe and hygiene work environment for its employees. Suppliers of ASDA should comply with policies as well as operating high standards of business practice. It should be in accordance with national laws and regulations in and around supplier country. It commits maintaining from strict application of policies as well as designed in ethical, achievable and universal norms. Suppliers should meet terms in case related to national law. Reasonable time frames as well as existence of constraints take suppliers into account (Pasquier Villeneuve, 2012). Country Market Analysis In this particular segment, ALDI Supermarket is taken under study. It is a German-based supermarket chain. This particular retail organization aims at exporting the opportunities for smaller firms in benefiting from international trade. It indulges in great promise for exporting of large revenue as well as profit opportunities in foreign markets. It enables in achieving economies of scale as well as lowering of unit costs (Clow Baack, 2012). ALDI faces issues with poor market analysis that makes it difficult in competing with other retail chain in and around the world. It lacks effective distribution program as well as securing financing in an overall manner (Paliwoda, Andrews Chen, 2012). Strategy of International Business Marks Spencer is one of the leading UK retailers in 1330 stores in and around world. It commits for delivering sustainable values for shareholders. It provides high quality clothing and home products on an international basis. This particular business organization has unique qualities in outperforming with competitors (Frynas Mellahi, 2011). It is a brand house with single brand name St.Michael. It helps in creation of perceptions that appeals in particular market and development of global business at the same time. It ensures good quality, value as well as services in and around the globe. Experience enhances qualities that are universally transportable in other markets. It is adapted as per the local needs as well as requirements in an overall manner. It ensures superior performance depending upon the organization ability in deployment of developing competencies (Peter Donnelly, 2011). It relies upon successful strategies in understanding the ability of organization in undertaki ng demanding activities at high level. Mark Spencer is a fast developed technological base as well as well-developed organizational infrastructure. It deals with cost-efficient with large-scale logistical activities in the most appropriate way. European markets providing company with utmost opportunities in market development as well as gaining economies of scale as increased buying power (Murphy Murphy, 2012). Entering foreign markets Nike establishes markets in America and desires in expanding in foreign markets in the year 1972. It selects in expanding in Australia in the year 1974. The main motive is to increase revenue as well as establish consumer base in other countries. Nike focuses on athletic brand as well as expanding into sport industries. Nike needs to be careful in entering into new markets as it poses risks in financing and asset acquisition for the same (GarciÃÅ' a-Merino Santos-AÃÅ' larez, 2011). It requires in taking into consideration like environment, weather as well as culture in establishing ways in new markets. Nike makes large investments in countries like India, China and Brazil. Nike focuses on creation of new styles for youth as well as fitness crazed consumer. International Marketing and Research and Development Sainsbury is UK-based retail industry. On analysis, it is noticed that Sainsbury Plc has conducted market research for expanding globally in next overseas market, India. Sainsbury is the third biggest grocery in terms of market shares (Hunger Wheelen, 2011). It aims at intensifying efforts in expansion in and outside home market. Sainsbury looks for acquisitions and joint venture with China. International production, outsourcing and logistics In this particular segment, Wal-Mart is taken under study as an international source in understanding their production, outsourcing and logistics attributes (Lee Carter, 2012). Wal-Mart is US-based Company that deals in retail sector and occupies topmost position in the market. Wal-Mart applies for Remix strategy in alignment with supply chain relationships. It revolves around shipper assertion that encourages vendors for coordinating LTI shipping schedules (Kotabe Helsen 2011). It involves as logistics providers as well as carriers in arriving as full truckloads in and at stores for the same. Inventory management ensures responsibility of vendors and logistics providers in the near future. It supports ways for complex loading of trucks and other transport modes. Most of the costs are borne by the vendor as well as third-party provider. International Human Resource Management In this particular section, Tesco is taken under study that gives overview on its international human resource management. Tesco is a multinational UK-based Company dealing in retailing sector. Tesco pays more attention in training as well as developing programs. This program is for all the employees working at Tesco multinational corporations. The management of Tesco formulates in effective employee training programs for employees (Kotler Keller, 2012). In accordance with Recruitment and Selection strategy of Tesco, training programs results in effective human resource development as well as good working environment for the same. HR strategy considers as an issue prevailing in large organization. Tesco is one of the good examples in this global context. There are altogether 470000 employees in and around the world. Tesco believes in developing overall culture of an organization. HR managers require using various HR strategies in supporting with same goals. Tesco aims at motivating employees for working more and becoming productive at the same time. It ensures retention of existing employees as well as customer because it is cost effective. Acquisition of new customers will cost high for the same. Recruitment of new employees requires training session and incurs cost also (Lancaster Massingham, 2011). Research on the quality of report writing expected from employers today Report should be written in understandable form that wills include rules as well as regulations for the employers working in an organization. Working for organization that aims at employee retention policies as well as keeping healthy work environment at the same time. Securing suitable job with recognized multinational organization requires in candidates. Candidates should have the zeal of confidence as well as confidence in working in challenging workplace. Desired candidates should make ways in becoming true assets to the organization. Employers are expected to understand employee grievances as well as help them as far as possible. Employers should motivate employees working in an organization and design them ways in coordinating in the upcoming years. Employers and employees should work together towards attainment of goals as well as objectives at the same time. It should undertake transparent communication whereby employers and employees are free to communication with each other for smooth functioning of business organization. Reference List Clow, K. Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Frynas, J. Mellahi, K. (2011).Global strategic management. Oxford: Oxford University Press. GarciÃÅ' a-Merino, T. Santos-AÃÅ' larez, V. (2011).Managerial cognition and strategic management. New York: Nova Science Publishers. Hunger, J. Wheelen, T. (2011).Essentials of strategic management. Boston: Prentice Hall. Kotabe, M. Helsen, K. (2011).Global marketing management. Hoboken, N.J.: Wiley. Kotler, P. Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lancaster, G. Massingham, L. (2011).Essentials of marketing management. London: Routledge. Lee, K. Carter, S. (2012).Global marketing management. Oxford: Oxford University Press. Murphy, P. Murphy, A. 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