Jollibee Foods Essay

1. On what aboriginal resources and capabilities did Jollibee build its market position in the Philippines? Jollibees success in its home market developed as a result of its cleverness to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983, Jollibee was still able to portray a carrefour that both cheaper and better tasting than that of McDonalds. As one of the 5 Fs, tractability was an asset of Jollibee. The ability to push forward the Champ burger, competing with the Big Mac, highlights a source of competitive wages. Market research indicated that Filipinos preferred Jollibee burgers dismal perceptivity to McDonalds plain beef patty. another(prenominal) source of competitive usefulness was Jollibee being able to broaden its core menu of chicken, spaghetti, and a peach-mango afters pie during the economic and political crisis. McDonalds foreign brand appeal irresolute making Jollibee dominantly pre sent in the market with 31 stores. Implementing the 5 Fs philosophical system and the ability to offer all of these to customers at an affordable price was a well developed operations management capability. Jollibee was able to deliver lumber food and service consistently and efficiently in a fun and friendly environment. These were key success factors that allowed Jollibee to expand quickly throughout the Philippines. 2. Which of these deliver sustained advantage?The flexibility to cater to customer needs is a sustained advantage. Not only did Jollibee create a spicy burger that appealed to indigen Filipinos, they also were able to customize meals for local tastes in foreign markets. Another sustained advantage was the international strategy to target expatriates and planting the flag. The targeting of expatriates allowed the smart set to ease its transition into an unfamiliar market. The popularity amongst expats could generate publicity and attract go in traffic from non-Fi lipinoListValuable?Rare?Difficult to Imitate?Without Substitutes?Implications for Competitiveness? Developing spicy burger preferred by FilipinosYesYesNoNoTemporary competitive advantage Opening stores wherecompetitors had little or no presenceYesYesNoNoTemporary competitive advantageFlexibility to adapt to local customer needsYesYesYesYesSustainable competitive advantage International strategy targeting expatriates and planting the flagYesYesYesYesSustainable competitive advantageExpanding overseas into new marketsYesNoNoNoCompetitive parity