Marketing

MARKETING CASE STUDY Table of Contents 1. inception and History 2.The Mission educational activity of easyJet 3. Competitive drumhead (Porters five competitive forces) 4.Marketing Mix 5. elevate abbreviation 5.1Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8.Conclusion 8.1.Strategic Issues go about the air hose Industry 8.2.easyJet’s future 9. Appendices 1. entrance and History A successful example of a European no frills air marches is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is base on the low-cost, no-frills imitate of the US carrier Southwest. The imagination of easyJet is based on the whimsy that demands for short-haul air transport is equipment casualty elastic. That means, if prices for flights are being reduced, to a greater extent mint will f ly. Traditionally airline concepts are based on the assumption that airline traffic grows in line with the providence and that cutting prices will only lead to a precipitate in revenues.

With the introduction of the ‘no-nonsense’ concept to the European commercialize, afterward its deregulation in 1992, easyJet has proven this theory damage and goes from effectivity to strength by actually increasing the size of it of the market and more recently by taking onward passengers from the major (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 rou tes from 39 European Airports (see www.easyj! et.com for route launch dates), with Luton, Liverpool, Geneva, Amsterdam as base airports[1] and is operational 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 place at a price of £29 iodin way. lay are being sold over scream mental reservation system only. In 1996 easyJet takes delivery of its first entirely owned...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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