Nike Case Study

Nike Case Study By: Mitzi Racine Nike is a globally know spot name non only for their high tint athletic shoes but too for accessories and apparel. Nike pock logo the go is a logo that is the attention grabber for the company. The Nike Company has also associated themselves with celebrated endorsers such as Michael Jordan and Tiger Woods. The Nike Company started turn out of Beaverton, surgery in the 1970s to just capture teenagers who valued to be trend setters. First year sales number less(prenominal) than $8,000.00. As Nike went public in 1980 and traded on the New York present Exchange, it is now a billion dollar company. The Nike Mission contestation is To bring inspiration and innovation to every jockstrap in the puzzle outs. If you have a body than you are an suspensor. Company Information (http://www.nike.com/nikebiz/nikebiz.jhtml?page=3&item=facts) With the widely distributed securities industry in its back pocket, Nike employees approximately 650,000 globally (Hill, p. 154) by dint of and finished contracted factories valet de chambrewide. Most of the factories that Nike wonts to provide manufacturing of the brand are situated in Asia but are not limited to its former(a) subsidiaries which are located in 27 separate diverse countries. Profiles and successes of the Nike Corporation have affected thousands of workers globally.

In whatever countries work is in harsh conditions and pay is very little. Nike is excogitationated to design and market the products but the manufactures are contracted and scattered passim the world are responsible for t he manufacturing of the product. Most of the! manufacturing is done through subcontracts. The use of subcontracting is used so that the company itself is never in reality at risk, the risk lies really with whoever subcontracts with them. Because companies are located in variant countries money, employs and labor practices do not fall on the Nike Company. Not all countries have the unions or even a set minimum remuneration. The Indonesian government for example, minimum wage there doesnt...If you want to get a full essay, aver it on our website: OrderCustomPaper.com

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