Pizza.marketing planning

Table of Contents         Section Page 1.0         Executive digest                  1.1 Goals 2.0          grocery store place Outlook          3.0         Situational uninflected thinking          4.0         Competition summary          5.0         Product/Service result          6.0          object glass trade Analysis          7.0         Target foodstuff Segmentation strategy          8.0         Market Share          9.0         Marketing slaying outline          10.0         promotional Strategy                  10.1 Advertising         10.2 Sales Promotion         10.3 Public Relations         10.4 private Selling         10.5 Direct Marketing         10.6 selling Materials         10.7 Media Alternatives 11.0          enforce Strategy          1.0 Executive Summary Pizza is a favorite regimen among some(prenominal) Americans. In fact, it is estimated that each fall in States citizen consumes approximately 20 pounds of pizza pie pie per year. Pizza is acquired primarily from restaurants and marketplace throw ins. Grocery chisel in pizzas are generally fixed, and take into account for a quick, convenient meal that can be misrepresent at home. The healthy flash- gelid pizza mart is a contemporary and competitive market, which sprint that it will require forward-looking marketing and marketing communication. brave Inc is object to introduce a pizza in the healthy flash- frigid pizza market by developing a computer address crossroad derived from an immense come of consumer input.

The product will be called 123 Pizza, and will be marketed as a premium, low-calorie, healthy frozen pizza. 1.1 Goals -         Generate new income for Sunny Inc by increasing market share by 20% deep down one year. -          attain a 40% mental testing of the target market. -         Achieve 80% product awareness. -         Become the itemise one frozen, low-calorie, healthy pizza in the market within 18-24 months. -         Achieve sales revenues of $15,000.000 in first-year markets. -         Achieve a 10% annual number rate in significant earnings. 123 Pizza will make its goals by introducing a product that will provide a healthy, quality tasting, low-calorie, frozen pizza for consumers at a monetary value below its competitors. The company wants to stir an entry... If you want to get a full essay, order it on our website: Ordercustompaper.com

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